Ready to get started? From boosting engagement to finding new communities, in the following video, we break down everything you need to know about Instagram hashtags in Understanding the different types of hashtags and their corresponding audiences is key to developing an effective Instagram hashtag strategy:.
Community hashtags are hashtags that connect like-minded users around a specific subject. Hashtags indicating your niche in your industry , like weddingphotographer or travelphotographer. Hashtags for Instagram communities in your industry , like bakersofinstagram or foodiesofinstagram. We recommend using a variety of hashtags on your posts and stories so your posts can reach different communities.
For example, if you run a food account, you could use cleaneats to reach users looking for healthy recipes or sweettooth to nab attention from the dessert-loving crowd. It can be as simple as your company name, tagline, or the name of one of your products or campaigns.
Or it can be a hashtag that has nothing to do with your brand name but everything to do with your brand identity! While community hashtags are meant to increase the reach of your message, branded hashtags are designed to connect themes for you and your audience. They can be used to promote a campaign or collect user-generated content UGC.
Getting your Instagram followers to use your branded hashtag in their posts and stories is key to getting discovered on Instagram by new audiences. This way, your followers can tap the hashtag and see other posts about your business. While branded and community hashtags are meant to last, campaign hashtags are usually shorter-term and run for just a few days, a season, or a year.
For example, Tezza App recently used the hashtag 12daysoftezzaapp to promote a holiday campaign. When used correctly, Instagram hashtags can help you grow your reach, get more engagement, and attract more followers. But in order to be successful with hashtags, you need to be strategic about what hashtags you use and when you use them. The best way is to look and see what Instagram hashtags your audience, competitors, and industry leaders are already using.
Instead of just tagging dogstagram over 95 million posts , you could also tag pupsofinsta and frenchiegram to reach a more targeted audience of people who really love French Bulldogs. This is the best way to get a lot of targeted engagement on your posts! Need some help finding unique or industry-specific hashtags? Hashtag Suggestions works by automatically finding relevant hashtags for your posts based on other hashtags that you use.
You can pick and choose which of these hashtags to add you to your post. This is a great way to make your caption the star of the show, without compromising any of the engagement you can get with hashtags! Hashtag Suggestions is available on all Later business plans — upgrade now to get access!
Your hashtags should be relevant and contain keywords that your audience is actually searching for. A great way to gain valuable hashtag inspiration is by looking at what successful brands in your network are doing.
Look at brands with similar content, products, or target audience — and carefully assess their content strategy. Hone in on their top-performing posts in particular, and highlight the hashtags that could be applicable to your brand for future posts.
One of the best ways to find relevant hashtags is by following Instagram influencers that have the same or similar target audience as you. Every industry has its respective key influencers. Hashtags work. They help increase your social media presence as they make your content viewable by anyone who has an interest in your hashtag as it goes beyond just your followers. If you participate in high-traffic conversation by discovering the biggest trending topics, you are more likely to gain great visibility to your business.
The more visibility you get, the more likely you are able to create a larger audience and a larger audience exponentially increases the likelihood of fresh leads for your business. Hashtagging on Twitter can have a major impact when it comes to your follower count by using general and non-specific hashtags. If you hashtag general words, like creative, or events, like TIFF, that are going on, it is more likely that your tweet will reach beyond your follower list.
Twitter hashtags encourage people to take part in conversations with the same topic and people engage with one another even if they are not following each other. While hashtagging on Twitter can definitely help your social media presence, using long and wordy hashtags, like bestcoffeeshopintheworld, in a Tweet can damage your presence as hashtags are supposed to make things easier to find and engage with others.
In addition to long hashtags, using too many hashtags in one post can also be harming to your social media presence. If your tweet is filled with more hashtags than content, it will come off to your followers as desperate and it certainly dilutes the message you are trying to convey. Similar to Twitter, using hashtags on Instagram can help you engage with more than just your followers. Hashtags on Instagram are useful as they help other Insta users discover your profile, which can ultimately increase the likelihood of obtaining more followers.
Contrary to Twitter, using more specific hashtags on Instagram can help build a bigger audience for your business. One tip you can consider when posting on Instagram: look at the hashtags your audience is already using and connect your hashtags with those.
If you use general hashtags on your photos , you are more likely to not get many engagements and your photo will not stand out as much as you want or expect. For example, they are not meant to be used on Facebook or LinkedIn. If you continue to hashtag on LinkedIn and wonder why your hashtags are not clickable, it is because LinkedIn does not support hashtags. While their general topic is obviously small businesses, they focus on more specific topics week-to-week. Chats are great ways of connecting with people on subjects you care about, whether it's cooking or marketing or hang gliding.
You can search on hashtags you're interested in learning about, or on topics where you can establish your expertise. One of the ways we build excitement and engage the audience during the conference is through the use of hashtags. Each year, we update the hashtag: aoc , aoc , aoc and so on.
In all of our promotional tweets and other social shares, we include the hashtag. After attendees purchase their tickets, they're sent to a page with a clickable link allowing them to share on Twitter that they're attending; that tweet then goes out with the appropriate hashtag.
During the conference, we actively promote the use of the hashtag. We also followed the hashtag that day, and retweeted what other attendees were saying and sharing about the event. After the event, we were able to capture some of the best moments by searching the conference hashtag. Hashtags are the secret sauce of Instagram marketing.
In order to attract your ideal follower on Instagram you have to have a hashtag strategy. Start with broad hashtags that represent your service or products then niche down to what keywords your clients would use to find you. For example I teach Instagram to business owners so these are my popular hashtags:.
Hashtags become Hubs of content and you want to be a part of the Hub, i. Every hashtag is an opportunity to connect with a new follower, so you need to make every hashtag count.
You should put your hashtags in the secondary comments, NOT the initial description, so that you can refresh your hashtags. I keep my hashtags in my notes on my iPhone to make them easy to grab and post. When you are a newbie you should post your hashtags soon after you post. When you get more engagement and followers over you can post your hashtags hours later. I typically post in the morning before 8 am then go in at noon to add 6 hashtags.
Days later I will delete the hashtags follow my YouTube channel to see how to refresh my post. Even before you step foot into the event, the event hashtag hub is an opportunity to connect with other attendees and speakers.
Your content might even get the attention of the event organizers. By curating content on Instagram with this hashtag a community with common interest can be formed. Hashtags first entered the LinkedIn scene in , and while they've been a part of the platform for some time now, there is still a lot of uncertainty around how to use them.
As a strictly professional platform, it's easy to understand the hesitancy you might be having diving into something unfamiliar. I turned to Viveka von Rosen, cofounder of Vengreso for a little clarity on the subject. Hashtags are still definitely a thing onLinkedIn, and like the other Socials, they allow you to create and classify content that people can have conversations around. A friend of mine recently said,'Think of a hashtag as a fire that everyone gathers around in order to learn and share.
When using hashtags in posts, use a combination of popular hashtags : those which a lot of people are following so that there's a chance your content will be amplified to a much bigger audience , and also some unique hashtags one that we use is VengresoVids so you can find and amplify your own content. That way, it makes it really easy for me to find my own content.
YouTube seems to be the most elusive platform in terms of hashtagging, so I checked in with Tim Schmoyer of Video Creators to get his take on using hashtags on YouTube. While hashtags on YouTube are a feature that helps organize content similarly to any other platform, they're not utilized that often by creators nor viewers. The average YouTube viewer browses the platform and discovers new content through other traffic sources like home page placement, suggested videos, or search.
As Tim said above, YouTube is similar to many other platforms in the way it can help organize your content. However, YouTube has its own benefits for using them.
By using hashtags, you are able to organize your content without having to create playlists for each topic. By using multiple hashtags on one post, that video is then added into multiple relevant groups, with very minimal work on your end. If you do use hashtags on YouTube, they recommend using three hashtags or fewer and placing them either in the title or the description of the video. That will convert the hashtag text into a clickable link that displays other videos related to that hashtag.
Pinterest has arguably been one of the most hot-and-cold platforms in terms of hashtags. Instead, use keywords someone might search to find your content. For instance, marketingtips or chickensalad. As with everything else, test!
Use words or phrases that describe the content in the Pin — we recommend you add no more than 20 hashtags per Pin. Now, it would be disingenuous and misleading for me not to mention that not everyone agrees. However, of all the arguments in that article, there was one that resonated with me. Before I let you go, let's just chat a moment about the potential downside of using hashtags on social media.
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