Why splash pages are a bad idea




















After this article was first published, a reader called in with a K splash page, with little useful content "above the fold. By their very nature splash screens are frequently graphically intensive and slow to download. Forcing users to endure that multimedia extravaganza may work the first time, but subsequent displays will only annoy and alienate your users.

Since the splash screen has effectively become your home page, it will be one of the most heavily trafficked pages on your site and will reduce performance. If you do use a splash screen, be sure to include a linear progress bar to give users some useful feedback while they are waiting to minimize the pain King Splash pages can backfire with users.

Rather than enticing them to explore further you repel them clicking and screaming. Splash pages decrease performance, credibility, traffic, and search engine rankings. If you must use a splash page, make sure it loads quickly, provides bypass links and keywords, and optionally uses cookies to display it just once.

By website optimization on 9 Nov AM. Increase conversions with adaptive multivariate testing to squeeze more leads out of your exiating traffic. Quickly boost your ROI. Improve your site's look, usability and accessibility for a more credible and successful website. Home Services Publications About Sitemap Let us show you for free!

Reply to this comment. What do you think? Sign up now and get our free monthly email. Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers starting 01 and 02 , even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls. We love digital - Call and say hello - Mon - Fri, 9am - 5pm Call What are Splash Pages?

Why they are bad for SEO The Home Page of a website generally is the most important page of the website; it will typically gather more links than the rest of the website and become the most authoritative page on the site. They may not be bad for all websites Sometimes Splash Pages may not be bad for your website. Alternatives to Splash Pages There are various reasons a website may use Splash Pages, here are some alternatives: For a Promotion: Sometimes a Splash Page is used for promotion purposes; instead of using a Splash Page for this you could place an advert in a prominent position on the Home Page.

Clicking this could send users to a separate page or a micro site related to that promotion. This way, users and search engine bots are sent to the main Home Page when visiting the site and visitors are still able to easily view the content of the promotion if they choose to.

SEO Moz wrote about this in their suggestions for how to convince a client not to use a splash page. When was the last time you were stoked to see a large splash page? Right, never. Damn , I agree with all these points but I have agreed with a client to do the splash page.. If they still want it, well, at least you tried. Hi Devin Yeah, I come across this with clients lots, too. But the guy was a photographer and wanted his picture up front; not even his site name! Virtually no one asks us for splash pages anymore, and if they do the searchability, iphone, and ipad issues changes their mind right away.

That said, I have two recent clients who have a case. Their competitors all have elaborate mostly annoying intros and sites. The second is almost the opposite case, an old school interior designer with high end clients.

We discussed the trade-offs, but in his case I came to agree. He is already pretty well know and the site is his name, he has lots of potential links to him and a strong facebook presence. We came up with something subtle but effective that stands out against the usual suspects.

I will monitor the site though, and if people are not clicking through we will make some changes. And I was sacked by a client recently for giving my say against a splash page.

The splash page just show his logo for a few seconds with no option to skip before redirecting to the main page. And what a client it was, being a very good friend of mine in the past.



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