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They tried to pivot into becoming an ecommerce platform. But it was a good experiment that provided significant learning for them. One of my biggest takeaways from this episode is this: Ecommerce business is harder and more complex than people think it is from the outside. Ecommerce is one of the most difficult business to scale.
And success is dependent on a lot of factors that is beyond the control of one company. Ecommerce companies are built on a lot of existing and continuously innovated infrastructure such as payment, logistics, stock management, consumer behaviour, merchant education and trust.
If you run a business that sells, or has a potential to sell via an ecommerce platform, this episode is for you. Stay humble, stay focussed, stay grounded. Companies have been known to leave old numbers or number of former employees on their page. Such companies lose a large chunk of their leads. Sign in to your Business Owner Dashboard to get more leads.
Your email signature is an important real estate for your brand. A strong one grabs attention and strengthens your individual brand. All your need are your name, phone number, and business page URL. Use your Facebook Business page and other social media channels to get more people to see your VConnect page. Whether your business has tangible products on sale or a service, use your business page to put your product and past works on display. Also use it to upload pictures of your business premises.
This helps people to know your business is real, and also assists them to appreciate your services. Biyou, the spa shop in Ikeja , Lagos mainland does this well with their business page. Getting reviews is one of the best ways to rank high on VConnect. The VConnect search algorithm is formulated to increase the visibility of businesses with reviews. The stars and remarks on your business have a huge impact on whether people will buy from your brand or not.
One of the best ways to get reviews is to simply ask.
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